Bing Webmaster Tools Now With 24 Months Of Data, Filters By Country And Device, And Keyword Trendlines

If you're serious about search engine optimization, you need data--lots of it, spanning enough time to identify meaningful patterns. For years, Bing Webmaster Tools provided limited historical data, making it difficult to track long-term trends or evaluate the true impact of seasonal fluctuations.

That changed in August 2025 when Microsoft announced significant upgrades to the Search Performance feature. These enhancements give SEO professionals and digital marketers unprecedented access to historical data and granular filtering capabilities that can transform how you analyze and optimize your search presence.

In this guide, we'll explore what's new, why it matters, and how you can leverage these powerful features to make smarter, data-driven decisions for your website. Combined with our SEO services, you can build a comprehensive search strategy that delivers measurable results across all search engines.

Understanding Bing Webmaster Tools Search Performance Data

Bing Webmaster Tools has long been an essential resource for understanding how Microsoft's search engine views and ranks your website. The Search Performance report specifically provides insights into how users find your site through Bing search--showing clicks, impressions, click-through rates, and the specific keywords driving traffic.

Historically, the main limitation has been the depth of available data. When Bing expanded from 6 months to 16 months of data in October 2024, it was already a significant improvement. But the August 2025 update pushing this to 24 months of historical data represents a substantial leap forward in analytical capability.

The ability to access two full years of search performance data changes the fundamental nature of SEO analysis. With 24 months, you can now compare year-over-year performance for the same time period--a critical capability for understanding true seasonal patterns versus algorithmic changes or marketing campaign impacts.

With 24 months of data, you have a full seasonal cycle to work with, allowing you to identify whether a dip in traffic is truly seasonal or indicative of a problem that needs attention. This extended timeline also enables more sophisticated benchmarking--you can establish performance baselines from a full year ago and measure your progress against those benchmarks, giving you a clearer picture of whether your SEO efforts are delivering meaningful improvement over the long term.

For websites with complex technical infrastructure, pairing this data with a comprehensive technical SEO audit helps identify issues that may be affecting your search visibility across both Bing and Google.

New Features Deep Dive

24 Months of Historical Search Performance Data

The headline feature is straightforward: Bing Webmaster Tools now provides up to 24 months of historical data in the Search Performance report. This represents a 50% increase from the previous 16-month limit and a 300% increase from the original 6-month offering.

With 24 months of data, SEO professionals can now perform year-over-year (YOY) comparisons that were previously impossible or required piecing together data from multiple exports. The Bing Webmaster Tools interface allows you to compare data across different time periods for clicks, impressions, CTR, keywords, and pages.

New Filters by Country and Device

Beyond the extended timeline, Bing has introduced granular filtering capabilities that allow you to segment your search performance data by country and device type. This level of segmentation was previously unavailable or required complex data manipulation outside the tool.

The country filter is particularly valuable for businesses with international audiences or those targeting specific geographic markets. You can now see exactly how your website performs in Bing search across different countries without relying on third-party tools or complex IP-based analysis.

Device filtering provides visibility into how your website performs across desktop, mobile, and tablet searches. In an era where mobile search dominates for many industries, understanding your device-specific performance is critical for prioritization.

Keyword Trendlines at a Glance

The third major enhancement is keyword trendlines that allow you to visualize how specific keywords perform over time directly within the interface. Rather than exporting data and creating charts in external tools, you can now see visual representations of keyword performance trends immediately.

This feature accelerates the analysis process significantly. When you identify a keyword that's gaining or losing visibility, you can immediately see the trend pattern--is this a gradual decline or a sudden drop? Is there a seasonal pattern that explains the fluctuation? The visual trendlines make pattern recognition faster and more intuitive.

These enhanced capabilities work alongside your keyword research strategy to provide deeper insights into how target keywords perform over time.

Practical Applications for SEO Strategy

Seasonal Analysis and Planning

One of the most valuable applications of extended historical data is understanding and planning for seasonality. The enhanced data enables e-commerce businesses to analyze seasonal trends and optimize their marketing and inventory decisions.

By analyzing 24 months of data, you can identify which product categories experience spikes during specific seasons--for instance, how back-to-school season affects school supplies searches, or how holiday periods impact gift-related queries.

Campaign Effectiveness Measurement

Measuring marketing campaign impact has always been challenging in SEO. The combination of 24-month data and granular filters makes campaign measurement more accurate and reliable.

When evaluating a marketing campaign's impact on search performance, compare performance before, during, and after the campaign across multiple time periods. With 24 months of data, you can compare this year's campaign performance to last year's equivalent period, isolating the campaign's impact from seasonal variation.

Technical Performance Optimization

The device-specific data opens new possibilities for technical SEO optimization. By analyzing performance separately for desktop and mobile, you can identify technical issues that affect specific device types without guessing.

If your mobile click-through rates are significantly lower than desktop, despite similar impression volumes, the issue is likely in how your pages appear in mobile search results. This could indicate problems with mobile meta descriptions, title tags that don't display well on mobile, or structured data that isn't rendering correctly on mobile devices.

Competitive Benchmarking

While Bing Webmaster Tools doesn't provide direct competitive data, the extended historical data enables more sophisticated competitive benchmarking through indirect methods. By analyzing your own performance trends over 24 months and combining this with industry knowledge about market conditions, you can infer competitive dynamics.

For a comprehensive approach to measuring your SEO success, track your performance alongside your SEO reporting and tracking efforts to demonstrate ROI and identify improvement areas.

Implementing Advanced Analysis Workflows

Getting Started with Extended Historical Data

Begin by navigating to the Search Performance report in Bing Webmaster Tools. The interface includes a time selector that allows you to choose from preset ranges including the new 24-month option or create custom date ranges.

Start by examining your overall performance trend over the full 24-month period. Identify your top 10 performing pages and keywords and track their performance month by month over the 24-month period.

Leveraging Country and Device Filters

With your baseline established, apply the country filter to segment your data by geographic market. Identify your top markets and analyze each separately--are there markets where your performance is surprisingly strong or weak relative to expectations?

Apply the device filter to understand how your content performs across different device types. Calculate the ratio of mobile to desktop performance across your key metrics. A healthy ratio typically shows mobile performance roughly proportional to mobile search share in your industry.

Using Keyword Trendlines for Strategic Planning

For each of your target keywords, review the trendline over the 24-month period. Keywords with consistent upward trends represent areas to double down--these are topics where your visibility is growing, and additional investment is likely to pay dividends.

Keywords with downward trends require investigation. Is the decline related to decreased search volume in the industry, increased competition, or technical issues with your pages? Understanding the cause determines the appropriate response.

Use trendlines to identify emerging opportunities--keywords that are trending upward but haven't yet reached their peak represent potential gaps in your content strategy. Create content targeting these rising keywords before competitors recognize the opportunity.

When you're ready to build a more sophisticated content strategy around these insights, our team can help you develop an SEO content strategy that aligns with search trends and business objectives.

Sources

• Search Engine Land - Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
• Search Engine Roundtable - Bing Webmaster Tools Gets 24 Months Of Data & More
• Bing Webmaster Blog - Supercharge Your Search Performance with Bing Webmaster Tools