Beyond GA4's Limitations
GA4 limits data retention to 14 months. BigQuery keeps everything indefinitely. GA4 limits query flexibility. BigQuery supports full SQL analysis. When you need to go beyond what GA4 offers, BigQuery is the answer.
We configure BigQuery as your central data lake - bringing data from multiple platforms into one place where it can be queried, analyzed, and fed into dashboards and AI systems.
BigQuery Capabilities
Data Export Configuration
GA4 streaming/daily exports, Search Console data, ad platform transfers, and custom integrations
Schema Design
Optimized table structures with nested fields, proper data types, and schema evolution planning
Table Partitioning
Time-based partitioning for efficiency, partition expiration, and pruning optimization
Query Development
Custom SQL queries, query optimization, scheduled queries, and parameterized reports
All Your Data in One Place
Google Ecosystem
- Google Analytics 4 (streaming and daily)
- Google Search Console
- Google Ads
- Google Business Profile
Advertising Platforms
- Meta (Facebook/Instagram Ads)
- Microsoft Ads (Bing)
- Amazon Ads
- TikTok Ads
- LinkedIn Ads
Business Systems
- CRM exports
- Ecommerce platforms
- Email marketing platforms
- Custom application data
Fast Queries, Low Costs
BigQuery charges by data scanned. Our optimized table designs minimize bytes scanned through smart partitioning and clustering - directly reducing your query costs while improving performance.
Partitioning Best Practices
- Partition by date for time-series data
- Set expiration for non-essential historical data
- Use partition filters in all queries
- Consider ingestion-time partitioning for simplicity
Clustering Best Practices
- Cluster on frequently filtered columns
- Order cluster columns by filter frequency
- Limit to 4 cluster columns maximum
- Re-evaluate as query patterns evolve
Query Optimization
- Select only needed columns (avoid SELECT *)
- Use partition filters to limit scan
- Leverage clustering for efficient filtering
- Cache results for repeated queries
Fast queries, efficient costs
Transparent Pricing
Enterprise Power, Affordable Pricing
BigQuery is enterprise-grade but surprisingly affordable for most businesses. The free tier covers 1TB of queries per month - enough for most small and medium businesses.
Our optimization work directly reduces your ongoing costs by minimizing data scanned in queries. Better table design = lower bills.
How We Set Up BigQuery
Requirements Gathering
Understand your data sources and analysis needs
Architecture Design
Plan table structures, partitioning, and clustering
Export Configuration
Set up data transfers from source platforms
Schema Implementation
Create optimized table structures
Query Development
Build queries for your key analyses
Documentation & Training
Enable your team to query and extend